Link exchange

A link exchange is a confederation of websites that works similarly to a web ring. Webmasters register their web sites to a central organization, ie, exchange, and in turn receive from the exchange HTML code to insert into their web pages. Unlike a web ring, where the HTML code simply comprises simple circular navigation links ring in an HTML link exchange advertising banners are displayed to the websites of other members of the exchange member Web sites, and webmasters have to create banners for your own website\

The banners are downloaded from the exchange. To follow the exchange determines, according to data provided by the referring web browsers, how many times a website user has submitted banners of other members, and credits the member with a number of shows a flag on the website other members. Link exchanges usually operate on a 2:1 ratio, so that for every two times that a banner showing a second, the second member advertising flag displays the first member. This page impressions: credits ratio is the exchange rate.

Link exchanges have advantages and disadvantages from the perspective of those who use the World Wide Web for marketing. On the one hand, the advantages of using a highly targeted readership (for link exchanges where all members of the exchange have similar sites), increasing "popularity" of a website with engines research methods and relatively stable links. On the other hand, the disadvantages of potentially distracting visitors away to other Web sites before having explored the site as the original link was